BIO
VIVÁSWAN SHETTY IS A 25-YEAR-OLD RECORDING ARTIST, SONGWRITER, DJ, ACTOR, AND
MODEL BORN IN MANGALORE, INDIA, CURRENTLY RESIDING IN LOS ANGELES, CA.
INITIALLY MOVING TO LOS ANGELES TO PURSUE HIS PROFESSIONAL ATHLETIC &
ACTING CAREER (AFTER SWEEPING ALL THE AWARDS AT THE INTERNATIONAL
PRESENTATION OF PERFORMERS AND BREAKING THE INDIAN MEN’S NATIONAL
RECORD IN THE 200M IN 2011), VIVASWAN WAS INTRODUCED INTO THE INDUSTRY SIDE
OF MUSIC THROUGH UMG, WHICH FORCED HIM TO STRUCTURE HIS RAW TALENT AND
ADAPT SO HE COULD KEEP UP WITH THE PROS IN THE ROOM LIKE TIMBALAND, TEDDY
RILEY, ETC. SINCE THEN, VIVÁSWAN HAS COLLABORATED WITH MANY DISTINGUISHED
ARTISTS AND PRODUCERS INCLUDING DR. LUKE, VASSAL BENFORD, DJ TIESTO, MAD
DECENT, ELLIOT WOLFE, ELIJAH STORM DANIELS/ROBIN THICKE, JACK EYE JONES,
ALONG WITH MANY OTHERS. HIS STYLE IS DISTINGUISHED BUT NOT LIMITED BY HIS
ANDROGYNOUS, ETHEREAL, AND VERSATILE VOCALS, WHICH ARE UNIQUE IN THE
CURRENT MUSIC MARKET.
IN FACT, MANY WONDER WHERE VIVASWAN GOT HIS VERSATILITY FROM. BORN IN A
UNIQUE 3RD WORLD VILLAGE THAT IS A FUSION OF AFRICAN +INDIAN CULTURE, AND
STILL AN INDIAN CITIZEN TO THIS DAY, VIVASWAN RELOCATED TO BOSTON AT 3 YEARS
OLD. SINCE THEN, HE GONE ON TO MOVE OVER 30 TIMES TIL DATE (FLORIDA, TOKYO,
DETROIT, INDIA, SAN FRANCISCO, LOS ANGELES, ETC). IN THAT TIME, HE TRAVELED
AROUND THE ENTIRE COUNTRY PERFORMING THEATRICALLY FOR ANYWHERE UP TO
15K PEOPLE AT A TIME, AS WELL AS IN THE INDIAN CLASSICAL DANCE ARTS HE WAS
TRAINED IN FOR 8+ YEARS, SOME NEVER BEFORE SEEN LIKE YAKSHAGANA & KOLA (
HIS FATHER WAS THE FIRST EVER TO INTRODUCE THEM TO NORTH AMERICA), AND
THE MORE POPULAR FORMS LIKE BOLLYWOOD AND BHARATANAYAM.
AFTER MOVING TO LA, HE WAS GIVEN MULTIPLE AMAZING OPPORTUNITIES TO
PERFORM AND OPEN UP FOR TALENTED ACTS SUCH AS JHENE AIKO, AKON, ETC.
HOWEVER, EVERYTHING CHANGED WHEN VIVÁSWAN MET SUPER PRODUCER JAY
SINGH. HIS PRODUCTION, COUPLED WITH THE MINDSET AND MUTUAL LOVE OF THEIR
HOMELAND CULTURE, WHILST BEING RAISED IN THE URBAN COMMUNITIES OF THE
WESTERN WORLD FORMED A SPECIAL BOND. A PERFECT MARRIAGE OF VIVASWAN’S
VOCALS AND WRITING, AND JAY’S MUSICAL PRODUCTION SET THE STAGE TO
SPEARHEAD THE GLOBAL MOVEMENT THAT HAS COME TO BE KNOWN AS “INDIAN
TRAP.” THROUGH THIS MATRIMONY, THE TWO HOPE TO UNITE NOT ONLY INDIANS
(AND THEIR GLOBAL DIASPORA THAT IS A MAJOR PART OF AFRICAN, CANADIAN,
ENGLISH, AND CARIBBEAN CULTURE) BUT ALSO ANY AND ALL WHO LOVE AND
APPRECIATE INDIAN CULTURE TOGETHER, AND MOBILIZE THEM THROUGH THEIR
ARTISTIC INTEGRITY.
NOT ONLY DOES VIVASWAN THRIVE AS A MUSICAL ARTIST, OUTSIDE OF MUSIC HE
WORKS AS A MODEL AND ACTOR, DOING MAJOR CAMPAIGNS FOR CORPORATE
TREND-SETTERS AND GIANTS SUCH AS FACEBOOK, APPLE, LYFT, MULTIPLE GOOGLE
ADS, BECOMING THE FACE OF TINDER, AND MUCH MORE.
HE BELIEVES IN BRINGING HIS EXPERIENCE AS AN ACTOR, FILMMAKER, AND MODEL TO HIS
MUSIC VIDEO SETSAND PERFORMANCES SO HE CAN TRULY BRING HIS STORIES TO LIFE.
EACH AND EVERY ONE OF HIS DIFFERENT MASKS BLEND SEAMLESSLY INTO THE MUSIC,
MELTING MULTIPLE WORLDS, ARTS, LOOKS, AND LINGUISTICS (4+ LANGUAGES), TO FINALLY
BRIDGE SOME OF THE WORLD’S MOST POWERFUL CULTURES LIKE NEVER BEFORE.
